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THE STORY

“If you are possessed by an idea, you find it expressed everywhere. You can even smell it.” Thomas Mann.

Oud Essentials by The Real Oud Company was born of an idea.

That idea was to harness the potential of one of the most remarkable substances on the planet – a substance known as Oud, and often referred to as ‘liquid gold’ – and incorporate it into the ever-burgeoning global skincare market.

Precious, rare, incomparably complex, the resinous heartwood of the Aquilaria tree (known as agarwood or Oud) has been revered by countless cultures, civilizations and religions for thousands of years. An ingredient of choice for both the ancient and modern worlds of perfumery, Oud possesses both mental and physical health-giving properties that the scientific community is only now beginning to understand and appreciate.

These properties are now set to change the face of the skincare industry, with a new range of products that represent the perfect marriage between the old and the new; the ancient and the modern; tradition and technology.

“New ideas are but gathered fragments from the past.” James Lendall Basford.

Recognising the value and extraordinary qualities of Oud as an essential oil, a team of experts, that includes skincare industry professional Jean-Marc Dufat, has evolved ‘Oud Essentials’ – a range of products that brings together nature and science, with each item containing, at its heart, 100% pure, organic, finest quality Oud – sustainably sourced, ethically produced and certified by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).

It is the substance that has come to the world’s attention with the expressions created by some of the world’s most eminent perfumers, and has been described as ‘the ingredient of the 21st Century’ in the world of international fragrance.

Oud Essentials has access to dedicated plantations in Southeast Asia – on which the Oud is produced – and perceived a niche in the global perfume and skincare market along with an unmet need that was perfect for its remarkable ingredient.

Working together with Swiss and British skincare industry experts, as well as a coterie of scientists in Asia, Oud Essentials has been in the making for more than three years, and in harnessing the real power of genuine Oud, has created a vertically integrated business model based on the core precepts of sustainability, renewability and environmental awareness. It is a story for our times, and one that deserves a wider audience and greater participation.

Oud Essentials is adopting a holistic approach to potential uses of the Aquilaria species, with the creation and formulation of a range of products that will fully utilise every part of the sustainably harvested tree to create not only effective skincare treatments, but also essential oils, infusions and jewellery. Nothing will go to waste, and the full potential of Oud will be realised, with Oud Essentials in control at every link in the supply chain. This provides a cutting edge in a competitive industry, with Oud Essentials not only able to guarantee the known provenance of all the ingredients it uses, but also their quality.

Oud Essentials is perfectly placed to deliver another important message to today’s conscious consumers, for whom quality remains key, and for whom the source of the ingredients that go in to the products that they buy has become essential.

‘Liquid gold’ has become more than simply what is valued for. It has become a crucial part in a story that informs our state of being, and speaks to us of what history has taught and how we should live our lives – with care, and a sense of responsibility.

“Human history is, in essence, a history of ideas.” H G Wells.

The world of science is now aware of what previous generations from a variety of cultures have known for millennia – that Oud is one of nature’s treasures, and when deployed in the correct manner, not only produces a remarkable sense of wellbeing, but also has anti-ageing and anti-carcinogenic properties.

The body of research into Oud and its medicinal as well as psychoactive properties is ever-expanding, with seminal reports already being carried by established, reputable scientific publications. And this is just the beginning.

With formulations put together by some of the world’s leading experts in the pharmaceutical and cosmetics industries, Oud Essentials, unlike the plethora of other companies currently engaged in a market that runs to billions of US dollars per annum, will not be making any outrageous claims, other than to pronounce that our ingredients will be of the highest quality – sustainably sourced in their natural form – and ready to play their part in the symphony conducted by real, pure, Oud.

Oud Essentials won’t be promising any miracle cures either; nor any quick fixes or ‘instant’ results. While some products will have an immediate effect, long term benefits, as with anything that is ultimately worthwhile, will take time and application.

“An invasion of armies can be resisted, but not an idea whose time has come.” Victor Hugo.

At the heart of the Oud Essentials skincare range, as well as its essential oils and ancillary skincare products, will be the company’s proprietary ingredient – OudActive+™ – a super-refined, and 100% pure, natural ingredient that takes even the mystical substance that is Oud to a different level. All the Oud used in the Oud Essentials range of products has been certified by CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora).

The combination of ingredients, and the propitious circumstances in which nature and technology are working hand in hand, point to an impact on the global skincare market that will be hard to resist.

For consumers; for distributors; for the environment and for communities, Oud Essentials will be for real people, in the real world, with real values.

Oud Essentials. The Real Oud Company.    

 

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